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Feature GuideDecember 19, 20258 min read

Professional Profile Monitoring with Webhooks: Track Changes in Real-Time

Learn how to monitor professional profiles and receive instant notifications when job titles, companies, or skills change. Perfect for sales teams, recruiters, and competitive intelligence.

NR
Netrows Team
Product Updates

Why Monitor Professional Profiles?

Professional networks are constantly evolving. People change jobs, get promoted, learn new skills, and update their headlines. For sales teams, recruiters, and market researchers, these changes represent valuable signals.

Traditionally, tracking these changes meant manually checking profiles or running periodic batch jobs. Both approaches are time-consuming and often miss critical updates. With profile monitoring and webhooks, you get notified the moment something changes.

Use Cases for Profile Monitoring

  • Sales Intelligence - Get notified when a prospect changes roles or companies. A job change is often the perfect time to reach out.
  • Recruiting - Track passive candidates and know immediately when they update their profile, signaling they might be open to new opportunities.
  • Competitive Intelligence - Monitor key executives at competitor companies. Leadership changes often signal strategic shifts.
  • Customer Success - Track your champion at a customer account. If they leave, you need to know immediately to protect the relationship.
  • Investment Research - Monitor founders and executives at portfolio companies or potential investments.

How It Works

Netrows Profile Monitoring is built on a simple but powerful concept: personal baselines. When you add a profile to your watchlist, we capture a snapshot of their current data. This becomes your baseline.

Whenever anyone enriches that profile through our API, we compare the fresh data against your baseline. If something changed, you get a webhook notification with exactly what's different.

The Personal Baseline Advantage

Here's what makes our approach unique: each user has their own baseline. If you start monitoring a profile today and your colleague starts monitoring the same profile next week, you each get notifications relative to when you started.

This means you only see changes that are relevant to your timeline, not noise from changes that happened before you cared about the profile.

What Changes Are Tracked?

Our intelligent diff engine compares profiles and identifies meaningful changes:

  • Headline - Often the first thing to change when someone gets a new role
  • Current Position - Job title, company, start date
  • Past Positions - New entries in work history
  • Skills - Added or removed skills
  • Education - New degrees or certifications
  • Summary - Bio and about section updates
  • Location - City or country changes

We filter out noise like profile picture changes, connection counts, and other metadata that doesn't represent meaningful professional updates.

Webhook Integration

Webhooks let you receive notifications wherever you need them. We support three formats out of the box:

Discord

Perfect for team notifications. We format messages as rich embeds with the profile link, change summary, and detailed field-by-field breakdown.

Slack

Native Slack blocks formatting with headers, sections, and context. Integrates seamlessly into your existing Slack workflows.

Custom Webhooks

For any other endpoint, we send a structured JSON payload with all the data you need to process the notification in your own systems.

Webhook Security

You can optionally configure a webhook secret. When set, we include an HMAC-SHA256 signature in the X-Netrows-Signature header, allowing you to verify that webhooks genuinely came from Netrows.

Getting Started

Setting up profile monitoring takes just a few minutes:

  1. Configure your webhook - Go to Dashboard → Monitoring and enter your webhook URL (Discord, Slack, or custom)
  2. Add profiles to monitor - Enter profile usernames or URLs. We'll fetch the current data and save it as your baseline.
  3. Wait for changes - Whenever anyone enriches a monitored profile and there are differences from your baseline, you'll get a webhook notification.

That's it. No complex setup, no scheduled jobs to manage, no infrastructure to maintain.

Pricing

Profile monitoring is designed to be cost-effective:

  • Adding a profile: 1 credit (we need to fetch the baseline)
  • Webhook notifications: Free (no additional cost)
  • Monitoring: Free (piggybacks on existing enrichments)

You only pay once when adding a profile. After that, monitoring and notifications are completely free. The system leverages enrichments that are already happening on the platform, so there's no additional cost to Netrows or to you.

Best Practices

  • Be selective - Monitor profiles that matter to your business. Quality over quantity.
  • Use dedicated channels - Create a specific Slack/Discord channel for profile alerts to avoid notification fatigue.
  • Act quickly - Job changes are time-sensitive signals. Set up workflows to act on notifications promptly.
  • Review delivery history - Check the Delivery History tab to ensure webhooks are being delivered successfully.
  • Use webhook secrets - For production integrations, always configure a webhook secret for security.

Conclusion

Profile monitoring with webhooks transforms how you track professional changes. Instead of manual checking or batch processing, you get real-time notifications exactly when something changes.

Whether you're in sales, recruiting, or research, knowing about job changes as they happen gives you a significant advantage. And with Netrows, it's simple to set up and cost-effective to run.

Start Monitoring Profiles Today

Get instant notifications when professional profiles change. Set up in minutes, no infrastructure required.

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